#BeyondCOVID Town Hall - USA 04

Updated: Oct 14, 2020

Full Series information and registration for future episodes

#BeyondCOVID is the new mindset we have all had to adopt… how do we operate in this new changed state? I've gathered together some amazing Design Executives to share what they are doing now and in the coming months to survive and thrive in these difficult times.


Rick Bell - Adjunct Associate Professor at Columbia University NYC

Matteo Bologna - President at Mucca

Melissa Cullens - Founder & CEO of Charette

Dan Formosa - Designer at Dan Formosa!

Lynnette Galloway - Visual Designer at Apple

Turi McKinley - Global Practice Lead and Executive Director, Org Activation at frog design, Inc.

Eddie Opara - Partner at Pentagram

Ronnie Peters - Creative Director at 360 Design & Hyperloop Transportation Technologies

Sean Rhodes - Executive Creative Director at frog

Jay Valgora - Principal at STUDIO V Architecture


UN Sustainable Development Goals

America's Goals

The 13th, dir. Ava DuVernay, on Netflix

"The White Space" - Elijah Anderson, Sociology of Race and Ethnicity

2020 Women in Financial Services Report, Oliver Wyman

Robin Hood - Fighting Poverty in New York

It’s Time! campaign

Hyperloop Transportation Technologies

TÜV SÜD Published Safety Guidelines for Hyperloop Applications

Jordan Waid - Idea Architect and Narrative Designer

Jeanne Gang - Polis Project

Participatory Budgeting for Council District 39 - Brad Lander

Washington Redskins to change name - SBS

Quote Bank:

'Many people don't know the difference between equality and equity' - Eddie Opara
[Equity is] 'the real opportunities that you're providing, the aspects of real fairness and the idea that you're going to lift up people from their particular troubles and from social economic issues and challenges based on aspects of race' - Eddie Opara
[African American communities] 'They're not all the same, at all. We're always treating them like everybody's the same' - Eddie Opara
'It's time for 28th amendment' - Mark Bergin
'In this idea of equity is an idea of ownership…black people don’t have ownership in their own communities' - Lynnette Galloway
‘Let's give them [black people] ownership in their community, you're not going to destroy what you feel like you own, or what you feel like you really have a voice in, right?’ - Lynnette Galloway
‘You can reinvent the service, but if women still don't feel like money is a thing they can have they're not going to come to the service at all’ - Melissa Cullens
‘[Women] don't have a problem with money, money has a problem with [women]’ - Melissa Cullens
‘Having a lot of money does not mean that you have good ideas’ - Melissa Cullens
‘If we can invite more people to the table who have had different experiences of life, we might have a real crack at actually solving this' - Melissa Cullens
‘Are we asking the right questions? Are we asking the right people? Are we building enough empathy?’ - Turi McKinley
‘We are designers, we have the power of our ideas’ - Sean Rhodes
‘People must understand that we're actually clamping the economy by not creating equity’ - Mark Bergin
‘Nothing bad happens when women have more money. I don't know where we got that idea. And nothing bad happens when black people have more money’ - Melissa Cullens
‘Design should be for everybody. It should be accessible. Design for all, don't exclude anyone’ - Dan Formosa


Mark Bergin 0:00

Hi and welcome to the fourth USA Town Hall from DRIVENxDESIGN and Design Exec Club. I'm joined here by a panel of incredible minds and we're going to be talking about- This is like the second episode for the US. When we look back at what we we're doing with #beyondCOVID we were talking about 'well what's your life beyond COVID?'. After we recorded the second USA Town Hall, a couple of days later, we then saw that the Black Lives Matter movement began to raise raise and absolutely cause fury over another death in the US. The last time that we caught up was the third us a town hall. I then asked a bunch of people to help me to understand what that meant from an inequity perspective so we could get some shaping around it. What's interesting, that's also then being amplified not only in the US, but it's happening in the UK, throughout Asia and also in Australia. I reflected on what are the levers that are seeming to be actually helping us to move forward. And it looks like there's social equity, the idea of a sustainable environment, and also a thriving economy. And those three things fight with each other. So our experts are going to talk a bit about that. The first thing I'm going to do though, is go across to you Eddie Opara and actually ask you to help me with some some definitions and help me to understand, because in the pre conversation that we had Eddie brought up a very interesting thing about the difference between equity and the idea of equality. Equity and equality aren't exactly the same thing. So help me understand a bit more about that and also about the shapes of community because I think if we don't understand the shape of need, we can't necessarily get there.

Eddie Opara 1:57

Thanks, Mark. Well, I mean, this has been a very sort of interesting thing that's been on my mind. I fully believe that many people don't know the difference between equality and equity. And the fact is that, you know, with with the idea of equality, you're trying to treat everyone the same, right? And have potentially the same opportunities. But equity has a lot more aspect towards it. It is the real opportunities that you're providing, the aspects of real fairness, and the idea that you're goi