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Town Hall #75 - Action - AUS

Updated: May 23, 2022

Hosted by Mark Bergin - Chairman and Founder at BETTER FUTURE & the Design Exec Club


Mike Biggs - Innovation Director at Mike Biggs Consulting

Amber Bonney - Founder and Managing Director at The Edison Agency

David Montgomery - Director at Scaffad / SME Business Consultant at WatchWell

Lorena Gaxiola - Director at Lorena Gaxiola

Richard Henderson - Founder & CEO at R-Co Brand

Celso Borges - Experience Design Director, ASEAN at Concentrix Tigerspike


“In the google age, I could give you a quick answer or I could give you the correct answer in a little bit of time” - Dan Formosa
“[Leadership is] the art of getting someone else to do something you want done because he wants to do it.” - Dwight Eisenhower
“We must design for the way people behave, not for how we would wish them to behave.” — Donald A. Norman, Living with Complexity (2010)



Keep a double set of books, you need to incubate your stuff secretly until it's too big to say no to. That's how you get things done. 0:01:11


In order to take a big dream and deliver that with action, you have to bring people on the journey. 0:04:09


“I've got to have feelings, I've got to emphathise with zombies... my business is built on it.” 0:05:42


“Without friction, there's no change and without change, there's no action.” 0:25;21


“To get action, you've got to action something that significantly matters and bring it back to the idea of “does it deserve to exist?”.” 0:10:18


“A layer of empathy, a layer of human touch is really important to drive meaningful action.” 0:13:49


If you don't have a culture where everything you're doing is an experiment, failures wind up being something personal. 0:35:58

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