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Paul Priestman - Better Future SPOTLIGHT

Updated: May 20, 2022

The Better Future SPOTLIGHT podcast series is a series of one on one conversations with executive designers focusing on how a Better Future can be achieved faster through a design lens.

In this episode, Mark sits down with one of the world's leading industrial designers, Paul Priestman - Founder & Chairman at PriestmanGoode. Mark and Paul discuss the evolving world of transport design, including how we must embrace our capacity to design our way out of issues, creating private space within the public space, and the significance of designing with consideration of different cultures, beliefs, and abilities. The conversation leaves them asking an important but often sidelined design question that is all too pertinent for our busy lives... what's the rush?!


Does He Take Sugar? BBC Radio, 1981 - 1992 - Part One, Part Two, Part Three, Part Four

Quotes from Paul:

the pandemic has thrown up a lot of interesting questions
cycling is a key part of the infrastructure of travel
you can design everything out
technology enables us to use what we have more efficiently
designing for different cultures is one of the most interesting things about designing for transport
cities are beginning to understand that public transport becomes the essence of a country
the next phase is definitely a zero economy
it’s not ‘what are you going to do about it’, it’s ‘what are we going to do about it’
throughout most of my career i’ve been asked to create objects that transport people as fast as possible, as efficiently as possible - i’ve designed some of the fastest things on the planet, and in the air - but it has left me thinking, what’s the rush? enjoy the moment!
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